Price is what people use to decide if they are interested. Buy Now Pay Later (BNPL) messaging for ecommerce is a powerful tool to drive interest in all forms of digital advertising. As a brand manager, understanding how to leverage BNPL or As Low As (ALA) messaging in digital advertising, especially on platforms like Facebook, can […]
Google Free Listings Google launched a new attribute specifically for Lifestyle Images [lifestyle_image_link]. We’ve seen lifestyle images get preferential treatment over the Additional image link attribute. Googles own data shows that additional images can greatly improve Free Listings performance. …we see an increase in both impressions (+76%) and clicks (+32%) for product offers that include more […]
Google has quietly introduced a new Merchant Center product feed attribute for lifestyle images. The Lifestyle Image Link (lifestyle_image_link) is for brands with affiliates, influencers, UGC, or in-house lifestyle images. It tells Google which images are lifestyle as opposed to the alternative product and perspective images that live in the attribute Additional Image Link. It’s […]
Waterbucket’s patent pending tool integrates with Klaviyo catalogs to help build flows that use transformed product images with dynamic BNPL call outs. In early test cases these emails have generated as much as 40% more conversions over standard emails. The Waterbucket system works with all major BNPL providers such as Affirm, Afterpay, Klarna, Sezzle, Paypal, […]
https://images.ironpulley.com/video/upload/q_auto/v1658337431/waterbucket.com/Other%20Assets/ugc_extension_hegjvh.mp4 Add User Generated Content images to products in your feed. These images become slideshows in Facebook DPA creatives and additional images in Google Shopping. Upload from Instagram, Pinterest, or your own assets.
While primary images in Google Merchant Center must all follow the rules and can’t have text overlays, additional images can be added to the feed that do. These will run in dynamic ad formats like responsive ads or discovery ads and will show up in the Shopping tab in the browser. BNPL adds context for […]
Abandoned carts are a common sight for e-commerce retailers. And no matter how optimized your checkout process is, some potential customers are going to leave their carts behind. So instead of looking at the checkout process itself, it’s time to look forward, to the actual payment process. You may be surprised to learn that over […]
According to the web monitoring tool BuiltWith, Klarna is gaining significant ground on Affirm. More and more retailers are churning away from Affirm to Klarna. The most significant data may be how many have conducted trials and then switched. Neither company publishes acceptance rates, but that has to be one of the biggest factors. Acceptance […]