Do I need a service for enhanced DPA?

30 Day ROAS

Dynamic Product Ads (DPAs) on Meta (Facebook and Instagram) offer powerful prospecting and retargeting capabilities, but maximizing their performance often requires a strategic perspective. Marketers weighing whether to tackle DPAs in-house or invest in an external service face a crucial decision. Let’s break down the factors involved in making the decision to in-house or use […]

4 Ways to Use Lifestyle Images in Google Ads

Lifestyle images for Google Ads

Google Free Listings Google launched a new attribute specifically for Lifestyle Images [lifestyle_image_link]. We’ve seen lifestyle images get preferential treatment over the Additional image link attribute. Googles own data shows that additional images can greatly improve Free Listings performance.  …we see an increase in both impressions (+76%) and clicks (+32%) for product offers that include more […]

Lifestyle Images In Google Merchant Center Catalog Feeds

Google Shopping Lifestyle Images

Google has quietly introduced a new Merchant Center product feed attribute for lifestyle images. The Lifestyle Image Link (lifestyle_image_link) is for brands with affiliates, influencers, UGC, or in-house lifestyle images. It tells Google which images are lifestyle as opposed to the alternative product and perspective images that live in the attribute Additional Image Link. It’s […]

Waterbucket partners with Klaviyo for Buy Now Pay Later Abandoned Cart Flows

Waterbucket’s patent pending tool integrates with Klaviyo catalogs to help build flows that use transformed product images with dynamic BNPL call outs. In early test cases these emails have generated as much as 40% more conversions over standard emails. The Waterbucket system works with all major BNPL providers such as Affirm, Afterpay, Klarna, Sezzle, Paypal, […]

UGC in Facebook DPA Add User Generated Content images to products in your feed. These images become slideshows in Facebook DPA creatives and additional images in Google Shopping. Upload from Instagram, Pinterest, or your own assets. 

BNPL in Google Shopping?

Google Shopping Tab Buy Now Pay Later BNPL

While primary images in Google Merchant Center must all follow the rules and can’t have text overlays, additional images can be added to the feed that do.  These will run in dynamic ad formats like responsive ads or discovery ads and will show up in the Shopping tab in the browser. BNPL adds context for […]

How to Increase Conversion Rates with Sezzle

Abandoned carts are a common sight for e-commerce retailers. And no matter how optimized your checkout process is, some potential customers are going to leave their carts behind.  So instead of looking at the checkout process itself, it’s time to look forward, to the actual payment process. You may be surprised to learn that over […]

Klarna vs. Affirm and Sezzle vs. Afterpay

Afterpay to Sezzle

According to the web monitoring tool BuiltWith, Klarna is gaining significant ground on Affirm. More and more retailers are churning away from Affirm to Klarna. The most significant data may be how many have conducted trials and then switched. Neither company publishes acceptance rates, but that has to be one of the biggest factors. Acceptance […]