BNPL in Google Shopping?

Google Shopping Tab Buy Now Pay Later BNPL

While primary images in Google Merchant Center must all follow the rules and can’t have text overlays, additional images can be added to the feed that do.  These will run in dynamic ad formats like responsive ads or discovery ads and will show up in the Shopping tab in the browser. BNPL adds context for […]

How to Increase Conversion Rates with Sezzle

Abandoned carts are a common sight for e-commerce retailers. And no matter how optimized your checkout process is, some potential customers are going to leave their carts behind.  So instead of looking at the checkout process itself, it’s time to look forward, to the actual payment process. You may be surprised to learn that over […]

Klarna vs. Affirm and Sezzle vs. Afterpay

Afterpay to Sezzle

According to the web monitoring tool BuiltWith, Klarna is gaining significant ground on Affirm. More and more retailers are churning away from Affirm to Klarna. The most significant data may be how many have conducted trials and then switched. Neither company publishes acceptance rates, but that has to be one of the biggest factors. Acceptance […]