Waterbucket’s patent pending tool integrates with Klaviyo catalogs to help build flows that use transformed product images with dynamic BNPL call outs. In early test cases these emails have generated as much as 40% more conversions over standard emails.
The Waterbucket system works with all major BNPL providers such as Affirm, Afterpay, Klarna, Sezzle, Paypal, Katapult, and many more. It can even work as a waterfall to have distinct catalogs for prime and sub-prime offers.
Many retailers offer discounts in their abandoned cart flows, but a BNPL offer earlier in the flow can recover more carts without steep discounts. The lower price changes the reference price in the mind of the customer resulting in additional consideration and more conversions.
Reach out to see how Waterbucket can help you get more conversions.