While primary images in Google Merchant Center must all follow the rules and can’t have text overlays, additional images can be added to the feed that do.
These will run in dynamic ad formats like responsive ads or discovery ads and will show up in the Shopping tab in the browser.
BNPL adds context for the customer. It changes the reference price and helps rationalize the purchase. We expect this to drive incremental conversions.
From a sales standpoint, those late-night infomercials hawking gadgets with the promise of “four easy payments of just $19.95” were