Truth and lies about testing catalog ad creatives
The promise of creative testing in catalog ads on Meta is attractive. Companies like Marpipe, Socioh, and Hunch frequently promote their ability to perform in-depth creative testing, luring marketers with promises of detailed insights and multivariate optimization. Unfortunately, much of what’s being marketed doesn’t quite match reality. Myth: You can easily test multiple creatives for […]
Buy Now Pay Later advertising
The Current State of BNPL Advertising Regulation under Regulation Z New rules are making things unclear for online advertisers. Even though the CFPB has less power, Regulation Z still controls how credit ads, including “buy now, pay later” (BNPL) ads, work in the US. Here’s what you need to know. What is Regulation Z? Regulation […]
Do I need a service for enhanced DPA?
Dynamic Product Ads (DPAs) on Meta (Facebook and Instagram) offer powerful prospecting and retargeting capabilities, but maximizing their performance often requires a strategic perspective. Marketers weighing whether to tackle DPAs in-house or invest in an external service face a crucial decision. Let’s break down the factors involved in making the decision to in-house or use […]
Understanding BNPL Options in Digital Advertising: A Guide for E-commerce Brand Managers
Price is what people use to decide if they are interested. Buy Now Pay Later (BNPL) messaging for ecommerce is a powerful tool to drive interest in all forms of digital advertising. As a brand manager, understanding how to leverage BNPL or As Low As (ALA) messaging in digital advertising, especially on platforms like Facebook, can […]
4 Ways to Use Lifestyle Images in Google Ads
Google Free Listings Google launched a new attribute specifically for Lifestyle Images [lifestyle_image_link]. We’ve seen lifestyle images get preferential treatment over the Additional image link attribute. Googles own data shows that additional images can greatly improve Free Listings performance. …we see an increase in both impressions (+76%) and clicks (+32%) for product offers that include more […]
Lifestyle Images In Google Merchant Center Catalog Feeds
Google has quietly introduced a new Merchant Center product feed attribute for lifestyle images. The Lifestyle Image Link (lifestyle_image_link) is for brands with affiliates, influencers, UGC, or in-house lifestyle images. It tells Google which images are lifestyle as opposed to the alternative product and perspective images that live in the attribute Additional Image Link. It’s […]
Waterbucket partners with Klaviyo for Buy Now Pay Later Abandoned Cart Flows
Waterbucket’s patent pending tool integrates with Klaviyo catalogs to help build flows that use transformed product images with dynamic BNPL call outs. In early test cases these emails have generated as much as 40% more conversions over standard emails. The Waterbucket system works with all major BNPL providers such as Affirm, Afterpay, Klarna, Sezzle, Paypal, […]
UGC in Facebook DPA
https://images.ironpulley.com/video/upload/q_auto/v1658337431/waterbucket.com/Other%20Assets/ugc_extension_hegjvh.mp4 Add User Generated Content images to products in your feed. These images become slideshows in Facebook DPA creatives and additional images in Google Shopping. Upload from Instagram, Pinterest, or your own assets.
BNPL in Google Shopping?
While primary images in Google Merchant Center must all follow the rules and can’t have text overlays, additional images can be added to the feed that do. These will run in dynamic ad formats like responsive ads or discovery ads and will show up in the Shopping tab in the browser. BNPL adds context for […]
How to Increase Conversion Rates with Sezzle
Abandoned carts are a common sight for e-commerce retailers. And no matter how optimized your checkout process is, some potential customers are going to leave their carts behind. So instead of looking at the checkout process itself, it’s time to look forward, to the actual payment process. You may be surprised to learn that over […]