Waterbucket Blog
Notes from the Waterbucket team on dynamic product ads, BNPL messaging, lifecycle creative, and the practical work of making product feeds perform.
Latest Article
The promise of creative testing in catalog ads on Meta is attractive. Companies like Marpipe, Socioh, and Hunch frequently promote their ability to perform i...
Archive
The Current State of BNPL Advertising Regulation under Regulation Z New rules are making things unclear for online advertisers. Even though the CFPB has less...
Dynamic Product Ads (DPAs) on Meta (Facebook and Instagram) offer powerful prospecting and retargeting capabilities, but maximizing their performance often r...
Price is what people use to decide if they are interested. Buy Now Pay Later (BNPL) messaging for ecommerce is a powerful tool to drive interest in all forms...
Google Free Listings Google launched a new attribute specifically for Lifestyle Images [lifestyle_image_link] . We've seen lifestyle images get preferential...
Google has quietly introduced a new Merchant Center product feed attribute for lifestyle images. The Lifestyle Image Link (lifestyle_image_link) is for brand...
Waterbucket's patent pending tool integrates with Klaviyo catalogs to help build flows that use transformed product images with dynamic BNPL call outs. In ea...
Add user-generated content images to products in your feed for Facebook DPA creatives and Google Shopping additional images.
While primary images in Google Merchant Center must all follow the rules and can't have text overlays, additional images can be added to the feed that do. Th...
Abandoned carts are a common sight for e-commerce retailers. And no matter how optimized your checkout process is, some potential customers are going to leav...
According to the web monitoring tool BuiltWith , Klarna is gaining significant ground on Affirm. More and more retailers are churning away from Affirm to Kla...
From a sales standpoint, those late-night infomercials hawking gadgets with the promise of “four easy payments of just $19.95” were truly visionary. Love the...
According to its own website, Affirm, a popular Buy Now, Pay Later (BNPL) service, is all about putting people over fees. Its fee-free option to let users pa...
As one of the leading companies in the fintech world, AfterPay has carved out a name for itself in the Buy Now, Pay Later (BNPL) arena, and rightfully so. It...