Truth and lies about testing catalog ad creatives
The promise of creative testing in catalog ads on Meta is attractive. Companies like Marpipe, Socioh, and Hunch frequently promote their ability to perform in-depth creative testing, luring marketers with promises of detailed insights and multivariate optimization. Unfortunately, much of what’s being marketed doesn’t quite match reality. Myth: You can easily test multiple creatives for […]
How to Increase Conversion Rates with Sezzle
Abandoned carts are a common sight for e-commerce retailers. And no matter how optimized your checkout process is, some potential customers are going to leave their carts behind. So instead of looking at the checkout process itself, it’s time to look forward, to the actual payment process. You may be surprised to learn that over […]