Marpipe, and alternatives like, Hunch, Confect.io, Socioh, and Smartly.io all have service options to enhance Meta Dynamic Product Ads (DPA). Enhanced ads outperform standard DPA ads head to head. There are good reasons to use these services to improve Advantage+ catalog campaigns, but Waterbucket’s patented service is different.
Waterbucket's advantage over the alternatives
Is managed service better than self service?
Waterbucket’s managed service includes custom creative development to your brand standards. We’re up to 60% less than some of the competition’s self service options.
Most teams struggle with managing merchant feeds and catalog implementation. Dynamic Product Ad (DPA) creative and catalog management can be complex and overwhelming. Let Waterbucket make it easy at a substantial savings.
How much does Marpipe cost?
As of March 2024 Marpipe says their average contract is $33,000. That’s more than double to cost of most Waterbucket implementations with fewer features. Waterbucket doesn’t have long term contracts. When brands try Waterbucket they stick with it because it works, not because they have a contract.
How is it possible to deliver excellent service at a price that leaves more money for your ad budget? Waterbucket does not have VC investors or external share holders. We keep the overhead low so you can increase your ROAS.
The power of "As low as" messaging
Only Waterbucket’s patented service can pull in dynamic BNPL prices for use in Meta DPA. The “As low as” price improves metrics at all stages of the funnel from prospecting to retargeting. It not uncommon to see jumps in conversions of 40% or more at much lower cost per acquisition.
Price is what people use to decide if they’re interested. Price drives consideration. Using bold callouts of price can dramatically change how DPA ads perform.
Waterbucket is also partnered with Klaviyo. A Klaviyo optimized feed with BNPL is proven to dramatically improve conversion from abandoned cart flows. It can be an early email in the flow that changes how people think about the product.
Waterbucket isn’t just for BNPL. There is also a tool for building curations of UGC or creator images and tying them to the product. These curations of additional images become slideshows in Facebook ads, or additional images in the Google Shopping Free Listings. Curations can tell a story for each product in the feed. You can run a lifestyle image feed in parallel to your standard catalog feed.
Qualify for a 30 day trial
We are so confident that Waterbucket will get better results we’re offering a 30 day trial for qualified advertisers.
We’ll do all the heavy lifting to make this work for you. Reach out to learn more.
Waterbucket isn't just a better service, it's the service that will make your bonus.