How to Use Buy Now, Pay Later to Increase Conversion Rates

From a sales standpoint, those late-night infomercials hawking gadgets with the promise of “four easy payments of just $19.95” were truly visionary. Love them or hate them, the allure of BNPL or Buy Now, Pay Later, has a psychological effect on buyers.  And it’s easy to see why. Breaking down the price-averse barriers of “I’m […]

Using Affirm to Maximize Conversion Rates

According to its own website, Affirm, a popular Buy Now, Pay Later (BNPL) service, is all about putting people over fees. Its fee-free option to let users pay over time for purchases, has endeared it to its  customers, and rightfully so.  At its core, Affirm gives users the option to pay in either 4 installments […]